silkywhisky
Auchroisk / Speyside

AUCHROISK 10 Years Old Bourbon Discovery Gordon & Macphail

2.35× brand premium 10yo rating 1.0/5 · n=1
cheapest
€65.00
whisky.fr
intrinsic
€27.70
N
1

Is it worth the price?

AUCHROISK 10 Years Old Bourbon Discovery Gordon & Macphail is a Speyside single malt Scotch from the Auchroisk distillery, bottled at 10 years old. Tasters score it 1.0 out of 5 across 1 reviews. A single retailer lists it at €65.00, against a model fair price of around €27.70. That is 2.35× the model estimate — well above the quality-predicted price, a substantial brand premium. Of the 2 Auchroisk bottlings priced here, this is the weakest value.

Retailers tracked

Retailer Price
whisky.fr €65.00

How we got this number

The valuation model predicts a price from this bottling's inputs. The multiple is the actual market price divided by that prediction.

Inputs
Rating
1.00 / 5
Age
10yo
Region
Speyside
Distillery tier
Budget
Result
Predicted price
€27.70
Actual price (median)
€65.00
Multiple
2.35×
Verdict band
brand premium (2.00× < … ≤ 4.00×)

See the regression's coefficients →

Methodology estimate

The deterministic model from methodology.md: production cost per litre × bottle size, plus maturation cost per year, plus a cask premium, times an ABV factor — then multiplied by a quality grade summed across six 0–3 axes.

Cost floor
Production (€0.14/cl × 70 cl)
€9.80
Maturation (10 × €1.20/year)
€16.69
Cask premium (ex bourbon)
+€0.00
× ABV factor
×1.05
Cost floor
€27.81
Quality grade (six 0–3 axes)
  • Process distinctness
    no declared distinctive practices
    2 / 3
  • Cask provenance
    ex bourbon
    1 / 3
  • Bottling integrity
    43.0% ABV; chill-filtration not disclosed; E150a caramel colouring not disclosed
    1 / 3
  • Ownership
    Diageo — independent or smaller group
    2 / 3
  • Heritage
    founded 1972 (54 years of operation)
    2 / 3
  • Reputation
    1.0/5 across 1 review
    0 / 3
Quality score
8 / 18
Quality multiplier
×1.67
Intrinsic and multiple
Intrinsic value
€46.36
Actual price (median)
€65.00
Multiple
1.40×
Verdict band
mild premium

Maturation context

Speyside · rolling 12 months: 615 mm at Dipple (7 km). Scotland N rolling 12-month rainfall2,223 mm, +30.70% vs 1995-2024 median.

Other bottlings from Auchroisk