Is it worth the price?
JURA 10 Years Old is an Island single malt Scotch from the Jura distillery, bottled at 10 years old. Tasters score it 4.8 out of 5 across 5 reviews. It is tracked at 3 retailers, ranging from €30.95 to €47.53, while the valuation model estimates a fair price of around €35.44. That is 0.93× the model estimate — almost exactly the quality-predicted price, with no meaningful brand premium. It is one of 14 Jura bottlings priced here; the others are compared below.
Retailers tracked
| Retailer | Price |
|---|---|
| topdrinks | €30.95 |
| whisky.fr | €32.90 |
| thewhiskyshop | €47.53 |
How we got this number
The valuation model predicts a price from this bottling's inputs. The multiple is the actual market price divided by that prediction.
- Rating
- 4.80 / 5
- Age
- 10yo
- Region
- Island
- Distillery tier
- Budget
- Predicted price
- €35.44
- Actual price (median)
- €32.90
- Multiple
- 0.93×
- Verdict band
- fair value (0.80× < … ≤ 1.20×)
Methodology estimate
The deterministic model from methodology.md: production cost per litre × bottle size, plus maturation cost per year, plus a cask premium, times an ABV factor — then multiplied by a quality grade summed across six 0–3 axes.
- Production (€0.18/cl × 70 cl)
- €12.60
- Maturation (10 × €1.20/year)
- €16.69
- Cask premium (undeclared)
- +€0.00
- × ABV factor
- ×1.00
- Cost floor
- €29.29
- Process distinctnessre-established 1963; standard production0 / 3
- Cask provenancecask type not declared on bottle0 / 3
- Bottling integrity40.0% ABV; chill-filtration not disclosed; E150a caramel colouring not disclosed0 / 3
- OwnershipWhyte & Mackay (Emperador) — production-led corporate1 / 3
- Heritagefounded 1810 (216 years of operation)3 / 3
- Reputation4.8/5 across 5 reviews1 / 3
- Quality score
- 5 / 18
- Quality multiplier
- ×1.42
- Intrinsic value
- €41.49
- Actual price (median)
- €32.90
- Multiple
- 0.79×
- Verdict band
- hidden gem
Maturation context
Island · rolling 12 months: 1,476 mm at Lingerton (39 km). Scotland W rolling 12-month rainfall2,524 mm, +43.70% vs 1995-2024 median.
Other bottlings from Jura
- JURA Bourbon Cask €26.50 · 0.61×
- JURA Rum Cask Finish €30.50 · 0.69×
- JURA Winter Edition €34.90 · 0.76×
- JURA Red Wine Cask €31.95 · 0.77×
- JURA 18 Years Old €62.61 · 0.89×
- JURA 12 Years Old €39.42 · 0.96×