Is it worth the price?
JURA 12 Years Old is an Island single malt Scotch from the Jura distillery, bottled at 12 years old. Tasters score it 4.6 out of 5 across 61 reviews. It is tracked at 3 retailers, ranging from €39.51 to €39.95, while the valuation model estimates a fair price of around €36.59. That is 1.09× the model estimate — almost exactly what its age, strength and house predict, with no meaningful brand premium. The estimate is fitted on age, bottling strength and the distillery's other prices; community ratings add no measurable signal to it, so this is not a quality judgement. Typical error is around ±65%, so read the verdict as indicative and trust it most at the extremes. It is one of 13 Jura bottlings priced here; the others are compared below.
Retailers tracked
| Retailer | Price |
|---|---|
| thewhiskyshop | €39.51 |
| whisky.fr | €39.90 |
| topdrinks | €39.95 |
How we got this number
The valuation model predicts a price from this bottling's inputs. The multiple is the actual market price divided by that prediction.
- Rating
- 4.56 / 5
- Age
- 12yo
- Region
- Island
- Distillery tier
- Budget Label only — set from the distillery’s median price, not used by the model.
- Predicted price
- €36.59
- Actual price (median)
- €39.90
- Multiple
- 1.09×
- Verdict band
- fair value (0.80× < … ≤ 1.20×)
Methodology estimate
The deterministic model from methodology.md: production cost per litre × bottle size, plus maturation cost per year, plus a cask premium, times an ABV factor — then multiplied by a quality grade summed across six 0–3 axes.
- Production (€0.18/cl × 70 cl)
- €12.60
- Maturation (12 × €1.20/year)
- €21.64
- Cask premium (undeclared)
- +€0.00
- × ABV factor
- ×1.00
- Cost floor
- €34.24
- Process distinctnessre-established 1963; standard production0 / 3
- Cask provenancecask type not declared on bottle0 / 3
- Bottling integrity40.0% ABV; chill-filtration not disclosed; E150a caramel colouring not disclosed0 / 3
- OwnershipWhyte & Mackay (Emperador) — production-led corporate1 / 3
- Heritagefounded 1810 (216 years of operation)3 / 3
- Reputation4.5574/5 across 61 reviews1 / 3
- Quality score
- 5 / 18
- Quality multiplier
- ×1.42
- Intrinsic value
- €48.51
- Actual price (median)
- €39.90
- Multiple
- 0.82×
- Verdict band
- fair value
Maturation context
Island · rolling 12 months: 1,593 mm at Lingerton (39 km). Scotland W rolling 12-month rainfall2,451 mm, +33.70% vs 1995-2024 median.
Other bottlings from Jura
- JURA Bourbon Cask €26.50 · 0.83×
- JURA 16 Years Old Perspective No. 01 €79.90 · 0.88×
- JURA 12 Years Old Sherry Cask Oloroso €49.90 · 0.98×
- JURA Journey €31.90 · 0.99×
- JURA Rum Cask Finish €32.25 · 0.99×
- JURA Winter Edition €33.20 · 1.03×